The Yard wasn’t NIU’s only positional move. NIU athletics also switched the location of the home and away teams. NIU is now located back on the west side of Huskie Stadium and the visiting school is on the east, which is in front of NIU’s student section.
“That was another change that allows fans on the west die in those premium areas, they’re now physically behind our team as opposed to the away team,” James said. “The goal coming is to always elevate the task at hand into something better.”
James, however, is in a tough position as Director of Marketing and Game Experience, a job he started in January 2017. Besides facing budget issues within his department, he is also serving in an interim role. As he approaches his one-year work anniversary, his position was recently posted on NIU’s hiring website – James obviously applied and he’s hoping to be promoted to a full-time director, a decision that’ll be made by NIU Director of Athletics, Sean Frazier, along with other administrators.
Frazier did not respond to interview requests.
Without getting into further detail, James admitted NIU’s schedule, specifically mid-week MAC games, has hurt attendance numbers.
“That’s a question for guys way above my pay grade,” James said of NIU’s conference schedule.